Website design is based in graphic design. But because websites are also dynamic, interactive experiences, they also have to incorporate elements of psychology, marketing, and advertising to be the most effective.
First of all, make your website design clean and clear. No one likes to see a cluttered website that has a thousand links shoved along both margins and at random spots throughout the page. Use principles of good design to make sure the elements of your site are aligned and organized well. And don’t be afraid of white space. You don’t have to fill up every inch of the screen with pictures and text. In fact, the less text and pictures you have, the more those elements are emphasized on the page.
Second, design for usability. Don’t make your users think about what they need to do on your site or how they can get the information they’re looking for. Look at the design of popular, existing sites and mimic their layout. If users are already used to navigating certain layouts, then they will know how to use your site instantly. Above all, make sure the important parts of your site stand out and are emphasized over the less important parts.
Lastly, implement good copy on your website. Most users will not read all the text on your site — they will scan it. Use bold, italics, and other effects to emphasize aspects of the text that are the most important to users. Use lists, tables, and graphs to present easy to scan information to your users. Although most site visitors won’t read all your text, it’s also important to make sure you have good keyword usage for SEO purposes.
Overall, good web design is not just about looking cool but about presenting information to users in a way that is easy to understand at first glance. Help users find what they are looking for, and your site will be a success. There are good online courses available on web designing to get a better idea of its usgage.
